Treat the root cause not the symptom

Developing a platform focused on the treatment of all forms of Urinary Incontinence (UI) starting with Urethral Health

1 in 2 women have UI

78 Million

33% Stress, 13% Overactive Bladder, 50% mixed

Worsens with age

Early Intervention

Poor options early in UI Journey

1 in 3 talk to a doctor

Normalized

99% go untreated

Bother is individualized

Deeply Personal

$750-$1,000 average spend managing UI

The Urethra is the “gateway to continence”

Urethral Failure is the Root Cause of the majority of UI*

Healthy Urethral Muscles

Incontinent Urethral Muscles

Dr. John Delancey

Director Pelvic Floor Research Group University of Michigan

*DeLancey, J. O. L., Trowbridge, E. R., Miller, J. M., Morgan, D. M., Guire, K., Fenner, D. E., Weadock, W. J., & Ashton-Miller, J. A. (2008). Stress urinary incontinence: Relative importance of urethral support and urethral closure pressure. The Journal of Urology, 179(6), 2286–2290. https://doi.org/10.1016/j.juro.2008.01.098

Management

  • Tracy Accardi

    Chief Technology Officer

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  • Adam Mascari

    President, General Manager

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  • Meg Eckenroad

    Head of Market Strategy

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  • Dr. Tanaz Ferzandi

    Chief Medical Officer

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Clinical Advisors

  • John Delancey, MD

    University of Michigan Pelvic Floor Research Group

  • Peter Rosenblatt, MD

  • James Ashton Miller, Ph.D.

    University of Michigan Pelvic Floor Research Group